Statwax Team Spotlight: Rachael McKenney, Director of Marketing

The Statwax team may live and breathe data, but they’re just as creative as they are analytical. Every day brings a new opportunity to make something unique and to make it all their own. Take for example some of our team groups and their names like “Conversion Savages,” or “Data Way.” Or our morning huddle prompts which vary all the way from “what’s your priority today” to “If you had to have a visible tattoo on your face for the rest of time, what would it be and why?” You could say our team has a history of taking something ordinary and optimizing it to be more effective AND fun.

It’s that combination of data and creativity that Rachael McKenney, our Director of Marketing, cites as her draw toward marketing. Rachael spends her days exploring innovative ways to connect our data-driven capabilities and successes in higher ed to colleges and universities who seek enrollment growth. When she’s not making figurative waves in higher ed marketing, you’ll find her literally diving into them off the shores of Michigan lakes, which she enjoys working from our Detroit location.

Read the Q & A below to learn more for yourself.

What makes you proud to work at Statwax?

The people I work with. I’m surrounded by incredibly intelligent people who love what they do. It sounds like a small thing but it shows in everything we do from working with clients, to working with one another.


Why did you choose to work at a digital marketing agency that was focused in the education space?

A lot of times in marketing, you have no choice but to peddle whatever’s in the soap box you stand on. That’s never been the case at Statwax. Our marketing efforts help schools reach more students, and it doesn’t end with a conversion. We’re helping others explore their potential and expand their brains as well as their career options. When it all comes together what you have is a process that really works to help people harness their own future. I feel lucky to work with a group of people who are making an impact in other’s lives.


What qualities do you think sets Statwax apart from other digital marketing agencies?

One of my favorite things about working at Statwax is that we’ve never been drawn toward the ordinary. It’s true in our conversations, our people, and definitely in our approach to higher ed marketing. A lot of companies just apply standard digital practices, set it, and forget it. But here, we’re constantly exploring and testing to mirror changes in the higher ed prospect path. It keeps what we do challenging, and successful.


How does Statwax support your professional development?

Statwax not only supports professional development, they actively encourage it and make it accessible. Whether that means conferences and classes, lunch and learns, or even individual professional development Bingo cards – there’s a huge range of opportunities.


What are some of the ways that the Statwax office celebrates successes?

While we mark achievements in many traditional senses, some of the smaller and more unusual celebrations are among my favorites. To name a few; Friday highlights and silly trophies.


What do you think is the most important marketing lesson you’ve learned since working at Statwax?

Don’t assume the sky’s the limit when you have access to rocket fuel. No matter how much you improve a campaign, there are always new platforms, tools, and tests to take results even higher.


What is your favorite thing about working in the Statwax office?

I love working remotely from our Detroit location. I’m close enough to make frequent office visits, while working in a city with incredible character, and still staying close to the lakes that keep me energized off the clock. It really goes to show that our company values us all as people – with skills and ideas, but also as humans who exist after 6PM. That attitude is clearly apparent across our entire team, and the collaboration and trust among us all makes coming to work each day (whichever location I’m in) a pleasure.

What do you enjoy doing in your free time? Hobbies, interests?

My favorite thing in the world is being in, on, or by the water. I’m still guilty of gasping at sunsets reflecting over it (usually while trying to preserve them with my camera), despite knowing that the sun will grace the horizon twice a day, every day. Speaking of stars, I take a great interest in the night’s sky and the science and wonder behind it. When I’m stuck inside you’d be most likely to find me over-complicating cupcake decorations, indulging in podcasts, and making more puns than anyone can tolerate.


Want to know more about the Statwax team and why we love working in higher ed marketing? Get in touch, or connect with us to see updates on Facebook, Twitter or LinkedIn.

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