How to Get the Most Out of Google Analytics Remarketing

Utilizing remarketing lists in Google Analytics can be extremely powerful for education advertising campaigns. Prospective students have thousands of touch points across weeks and months of decision-making

Agency vs. In-House Digital Marketing Team: 4 Questions to Ask Before Making a Decision

Marketers are continually being asked to do more (social media/digital advertising/email marketing) with less (dollars/resources/people). As brands are looking at their marketing needs, this dichotomy

How to Track Links in Google Analytics

If you’re using Google Analytics to enhance your school's digital capabilities, chances are that you frequently find yourself in the Source/Medium report in the Acquisition section. When viewing sources

5 Questions to Ask Before Selecting Your Next Digital Agency

The way prospective students are finding education solutions is changing every day, especially when it comes to the digital space. Choosing a digital marketing partner with the proper knowledge of the

What You Can Learn from a Website Heatmap

Having a functioning website is a major part of seeing success in higher education, but if you think things stop there then you are setting up for failure. Deciding to get information on a school is a

A/B Split Testing Basics

Online marketing for higher education is about always pushing things forward - finding those incremental gains that can bring in more inquiries with each tweak or optimization. In an industry with the

Demand Generation vs Lead Generation

Demand generation vs lead generation, what’s the difference? Is there any? If you ask your local digital marketing aficionado, there’s a good chance that they’ll use the terms interchangeably.

How to Improve Lead Quality

It’s a struggle finding quality leads that move your business in the right direction. Generating high-quality leads takes a lot of time. You can take several steps to improve your lead quality, including

How Is Lead Quality Defined?

You may have finally reached a point where the leads are flowing in for your SaaS company. Maybe you’ve invested in LinkedIn ads, paid search marketing, diligent A/B testing, or other common lead campaigns.

How Is Lead Quality Measured?

It costs a Software as a Service (SaaS) company an average of $344 to generate a single lead. In 2020, the average conversion rate for SaaS companies was 3%. That means it typically costs $11,352 per