February 28, 2022

Where Can I Market My SaaS Product?

SaaS is an industry that does not show signs of slowing down. Research indicates that this sector will grow to be worth $623 billion by 2023. The B2B market is highly competitive, with companies constantly vying for the attention and business of their potential customers. For these reasons, developing an effective SaaS marketing strategy is essential when selling an intangible product like a software. The good news is that you will not struggle to find places to market your SaaS product. The challenge comes from finding out “where” the right channels for you are that yield the best results for your company. 

Platforms to Promote SaaS Products

With the B2B SaaS market size constantly expanding, how can you stand out and effectively market your product? The where and how of product marketing is just as important as the product itself. A quick Google search will show a dizzying number of results for possible channels to showcase your product. Partnering with an organization like Statwax could be your best option. Utilizing a digital advertising partner such as  Statwax to market your product can result in more customers by providing:

  • CRM and platform integration
  • Search engine optimization
  • Paid digital strategies (search, social media, etc.)
  • Landing page development and optimization

How Do You Market a B2B SaaS Product?

Every single day there are countless high level marketing decisions that have to be made. Human error is inevitable, and can often lead to some costly mistakes. One way to counteract this is by implementing data-driven marketing. Partnering with an organization like Statwax takes the headache out of any marketing strategy. Our account based marketing (ABM)-style approach implements personalized campaigns to engage each account. This ensures your product gets the kind of coverage it needs to sell. 

If you are selling a SaaS product, you already know your competition. There is a high probability that your product likely performs or automates similar tasks if you are going after the same audience. Here is your first significant opportunity to successfully market your product. Take a very close look at what the competition is offering and cater your marketing strategy to hone in on everything your product does that the competition cannot. This does not mean you need to talk down your competitors. Instead, a great strategy would be speaking to how good the market is and how your product is head and shoulders above everyone else. Positioning your product as the best of the best rather than the best of the worst will positively impact your marketability. 

Another great way to market your product is to establish yourself as an authority in such a competitive industry. If your organization is already publishing content, you are already on the right track. If not, then it’s time to start stretching those typing fingers. Creating content with SEO keywords increases chances you will rank your organization higher in Google’s search results for a specific topic. For example, if your SaaS product is a CRM software, you should be creating content around CRM while promoting your product/service in each piece of content you publish. This would mean that anyone searching to find CRM software will have a higher chance to come across your website and product first. 

SaaS Marketing Best Practices

Sifting through all the smoke and mirrors of marketing gimmicks, the end goal of SaaS marketing is about getting the most qualified leads without breaking the budget. Marketing campaigns can look different depending on business size and budget, but some best practices are effective no matter the size or budget. 

  • King of Content: Creating unique and engaging content that is catered to your target audience can set you apart from the competition and boost sales. In a case study we performed with a travel agency, we were able to increase their organic blog traffic by 157% in six months. The first step our team took to achieve this result was to analyze the site structure and look to implement a hierarchical organization to the site architecture that made it easier for search engines to find the company’s content. 
  • Free-Trial: Offering a portion of your product or services at no cost for a short time is a tried and true method of gaining new customers. You allow the potential customers to see what your product can provide while holding off on the best parts until they fully buy-in.
  • Superb Customer Support: If big competitors can outspend your team, it is good to improve areas that money cannot “fix.” Excellent customer support goes a long way in attracting and keeping customers long-term. Having a team available at all hours can lead to customers getting less frustrated with issues that may arise as they know they will be taken care of. 
  • Onboarding: Small frustrations can quickly build into customers dropping your product altogether. One way to circumvent this is by creating an easy onboarding experience. Suppose your organization cannot have a person or team be dedicated to this role. In that case, a comprehensive e-mail detailing everything they need to get started with your product will suffice in the beginning. 

Better Leads, More Customers, and Higher Revenue with Statwax

B2B SaaS marketing can be challenging to navigate without the right tools. That is why Statwax offers services like predictive modeling and data integration to show you where and how to get more of the right leads. Contact us today if you want to learn the best way to get ahead of the curve!

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