We know it takes almost as many marketing touchpoints to convert a customer as there are grumpy cat memes in the world. Okay, maybe not that many, but the onslaught of messages crowding the digital world make it increasingly difficult to identify your next customers, let alone understand how they came to your brand.
Digital advertising is a medium to extend a hand to your ideal audience – but what good are ads if you don’t know how or why people are engaging with our campaigns and your brand? It is said that a journey of a thousand miles begins with a single step – and our single first marketing step is understanding your customer’s journey.
If it sounds like a process it is – but it’s one that will truly let you figure out your customer’s path.