[Guide] 6 Higher Ed Digital Marketing Challenges – and How to Solve Them
Higher ed marketers entered 2020 with fresh challenges. Digital marketing is one of those key challenge areas, as ever-shifting digital behaviors by prospective students mean messaging and channels that worked yesterday may not work in this new year.
Reaching prospective students has grown even harder with increased competition and digital noise. Potential students are constantly changing the way they research, compare, and select the higher education institution of their choice. These shifting behaviors combined with increased goals and shrinking marketing budgets would make any marketer evaluate their outreach strategies. Not to mention how hard getting students from inquiry to enrollment can be if you’re unsure of steps of the student journey or what return you’re getting on your marketing dollars.
In an effort to help college marketers navigate these issues, we analyzed data from our school partners and put together a guide on how to best tackle the higher ed marketing challenges of 2020. We uncovered six main challenges that schools of all types were facing. Using these tenets, we evaluated the challenges and put together actionable solutions.
The guide covers:
- Challenges we’ve heard from school marketers across all school types. These include reduced marketing budgets, how to map the student journey, and changing prospective student behaviors.
- Actionable solutions that can help marketing teams looking to increase and/or meet student acquisition, enrollment, and outreach goals.
- Real-world examples of solutions in action that show how they can help marketing teams overcome their biggest challenges.
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