In general, marketing is hard to get right. Between creative demands, budgetary constraints, and channel choices, there are many things to juggle. However, when it comes to SaaS marketing, there are
Utilizing remarketing lists in Google Analytics can be extremely powerful for education advertising campaigns. Prospective students have thousands of touch points across weeks and months of decision-making
Marketers are continually being asked to do more (social media/digital advertising/email marketing) with less (dollars/resources/people). As brands are looking at their marketing needs, this dichotomy
If you’re using Google Analytics to enhance your school's digital capabilities, chances are that you frequently find yourself in the Source/Medium report in the Acquisition section. When viewing sources
The way prospective students are finding education solutions is changing every day, especially when it comes to the digital space. Choosing a digital marketing partner with the proper knowledge of the
Having a functioning website is a major part of seeing success in higher education, but if you think things stop there then you are setting up for failure. Deciding to get information on a school is a
Online marketing for higher education is about always pushing things forward - finding those incremental gains that can bring in more inquiries with each tweak or optimization. In an industry with the
Demand generation vs lead generation, what’s the difference? Is there any? If you ask your local digital marketing aficionado, there’s a good chance that they’ll use the terms interchangeably.
It’s a struggle finding quality leads that move your business in the right direction. Generating high-quality leads takes a lot of time. You can take several steps to improve your lead quality, including
You may have finally reached a point where the leads are flowing in for your SaaS company. Maybe you’ve invested in LinkedIn ads, paid search marketing, diligent A/B testing, or other common lead campaigns.