The rise of “online” searches during COVID-19
“Online” searches skyrocketed
As you can see in the below graph animation, searches with the word “online” started to really take off around March 8th. Searches with the word “near” are often seen when people look for campuses, classes, and programs near them as they evaluate education opportunities.
Triple-digit growth
“Online” searches saw triple-digit growth amongst our clients. The increase was nearly 150% between February 1, 2020, and March 22, 2020.
CPMs fell by double digits
CPM’s for “online” searches for our clients also fell by 43% during this same time.
Our goal is to continue to share relevant data that we see from our clients as the COVID-19 situation continues to unfold. At Statwax, our teams use this information to make quick optimizations and adapt campaigns. Getting the right information in front of potential and current students as they search for information is crucial right now. In addition, solid recommendations based on data can help ease the burdens currently on marketing and admissions teams.
Want to learn how to monitor trends in digital campaigns during COVID-19? Check out our recommendations.
Recommended For You
The rise of “online” searches during COVID-19
Our goal during the COVID-19 uncertainty has been to continue to provide our partners with the best data-driven recommendations. Situations are changing daily, which means new trends and patterns are emerging. Our data team has been evaluating our own higher education partner data and keeping an ...
Must-Know Higher Ed Marketing Trends for 2019
Rapidly Changing Student Journey Prospective student behaviors have changed dramatically over the last year. As a result it takes a more efficient strategy to stand out in the increasingly competitive market, and schools that don’t adapt will struggle to keep student inquiry costs at bay. As ...