5 Common Persona Marketing Mistakes Your Brand Should Avoid
Building buyer personas can be an incredibly easy and rewarding investment for most brands. However, for B2B businesses and SaaS companies, persona marketing requires fine-tuning
Statwax Team Celebrates 5 Years
We’re excited to be celebrating our fifth year as a company in 2020! Though this year looks a little different for our team, we still
Using CRM Milestones for Better Customer Acquisition Marketing
If your company is focused on customer acquisition and has any type of lead generation strategy or sales cycle set in place, you already know
4 Questions To Ask When Building Your Digital Marketing Conversion Funnel
In the always saturated realm of digital marketing, it’s critical to know the path your customer’s take on the way to conversion. Identifying the steps
Core Values Spotlight: Valuing Everyone’s Authentic Self
For the next installment of our core values spotlight series, we’re focusing on our agency’s next foundational principle: valuing everyone’s authentic self. If you haven’t
Geofencing Strategies in the Age of COVID-19
Geofencing is a popular digital advertising tactic incorporated into many college enrollment marketing strategies. Geotargeted ads have the ability to reach users who are located
How to Successfully Build a Marketing Mix Model for Your Business
Too often, companies are swimming in sales and marketing data but unsure how to use it to create better active prospects and achieve business goals.
The 4 Best Digital Marketing Platforms for Engaging Prospective Students
Schools and universities are constantly evolving their marketing and communication strategies to reach potential students. Advertising on various digital mediums and social media platforms is
Best Digital Marketing Platforms for Customer Acquisition
Customer acquisition methods have transformed from cold calls and junk mail into the sophisticated digital advertising landscape we know today. In the days of analog
Core Values Spotlight: Building Transparency Through Trust
At Statwax, our core values serve as foundational pieces for how we do business and the culture of our company. We believe that culture is
5 Common Persona Marketing Mistakes Your Brand Should Avoid
Building buyer personas can be an incredibly easy and rewarding investment for most brands. However, for B2B businesses and SaaS companies, persona marketing requires fine-tuning
Statwax Team Celebrates 5 Years
We’re excited to be celebrating our fifth year as a company in 2020! Though this year looks a little different for our team, we still
Using CRM Milestones for Better Customer Acquisition Marketing
If your company is focused on customer acquisition and has any type of lead generation strategy or sales cycle set in place, you already know
4 Questions To Ask When Building Your Digital Marketing Conversion Funnel
In the always saturated realm of digital marketing, it’s critical to know the path your customer’s take on the way to conversion. Identifying the steps
Core Values Spotlight: Valuing Everyone’s Authentic Self
For the next installment of our core values spotlight series, we’re focusing on our agency’s next foundational principle: valuing everyone’s authentic self. If you haven’t
Geofencing Strategies in the Age of COVID-19
Geofencing is a popular digital advertising tactic incorporated into many college enrollment marketing strategies. Geotargeted ads have the ability to reach users who are located
How to Successfully Build a Marketing Mix Model for Your Business
Too often, companies are swimming in sales and marketing data but unsure how to use it to create better active prospects and achieve business goals.
The 4 Best Digital Marketing Platforms for Engaging Prospective Students
Schools and universities are constantly evolving their marketing and communication strategies to reach potential students. Advertising on various digital mediums and social media platforms is
Best Digital Marketing Platforms for Customer Acquisition
Customer acquisition methods have transformed from cold calls and junk mail into the sophisticated digital advertising landscape we know today. In the days of analog
Core Values Spotlight: Building Transparency Through Trust
At Statwax, our core values serve as foundational pieces for how we do business and the culture of our company. We believe that culture is