Statwax Team Spotlight: Jennifer Junge, Director of UX and CRO

Statwax Team Spotlight: Jennifer Junge, Director of UX and CRO

The Statwax Team are nothing if not creative problem solvers. It’s true whether they’re simply deciding on a lunch locale (why debate when you can make a poll or a randomized lunch selector), or tackling the latest and greatest digital …

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The Importance of “Near Me” In Higher Ed PPC

The Importance of “Near Me” In Higher Ed PPC

The way prospective students make higher ed decisions is constantly evolving, especially when it comes to how they search for a school or program. The biggest driver of that change comes from the device potential students use. Across all industries, …

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Statwax Team Spotlight: Rachael McKenney, Director of Marketing

Statwax Team Spotlight: Rachael McKenney, Director of Marketing

The Statwax team may live and breathe data, but they’re just as creative as they are analytical. Every day brings a new opportunity to make something unique and to make it all their own. Take for example some of our …

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The hidden benefits of duplicate inquiries in higher ed

The hidden benefits of duplicate inquiries in higher ed

Duplicate entries are a common occurrence in higher education. They are a double edged sword, with both the ability to muddy up lead measurement, and the power to re-engage prospects on their path toward enrollment. When approached correctly, identifying them …

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Statwax Team Spotlight: Joe Preiss, Data and Analytics Specialist

Statwax Team Spotlight: Joe Preiss, Data and Analytics Specialist

The Statwax team is comprised of a lot of enthusiasm. Not only when it comes to our higher ed campaigns, but also to the activities and conversations that are uniquely Statwax. On some days, that might mean going all out …

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The Digital Fix for Struggling Higher Ed Programs

The Digital Fix for Struggling Higher Ed Programs

It’s one of the most common and frustrating problems for a higher education institution: your overall inquiry or application numbers may be good and your top programs are blowing their goals out of the water, but there are certain programs …

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