Changing Search Behaviors During COVID-19

Changing Search Behaviors During COVID-19

The COVID-19 pandemic and resulting quarantines and financial crisis are rapidly changing how people behave online. We’ve already identified several key trends to monitor for your school’s paid search campaigns. And as we go longer into this worldwide event, we …

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The rise of “online” searches during COVID-19

The rise of “online” searches during COVID-19

Our goal during the COVID-19 uncertainty has been to continue to provide our partners with the best data-driven recommendations. Situations are changing daily, which means there are new trends and patterns emerging. Our data team has been evaluating our own …

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Trends to Monitor In Your Higher Ed PPC Campaign During COVID-19

Trends to Monitor In Your Higher Ed PPC Campaign During COVID-19

There is no question that the coronavirus pandemic has severely altered the landscape of just about every industry in the United States. Businesses and industries have come to a standstill. Our typical approach to marketing has been forced to change …

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UPCOMING WEBINAR – Leverage your CRM and Digital Ad Data to Uncover True Cost-Per-Student

UPCOMING WEBINAR – Leverage your CRM and Digital Ad Data to Uncover True Cost-Per-Student

We are holding our first higher education marketing webinar of 2020! Join Statwax president, Brian Walker, as he walks through how to leverage CRM data and digital marketing efforts to open the door to new potential students. And how to …

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Combatting potential student poaching with digital nurturing

Combatting potential student poaching with digital nurturing

The economy is booming. Certificate, non-credit, and non-degree programs are experiencing explosive growth. Tuition costs are rising. All of these factors, plus several more, are contributing to a decline in enrollments for schools. These declines mean that many admissions departments …

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Using closed customer data to improve lead quality for SaaS companies

Using closed customer data to improve lead quality for SaaS companies

Increasing lead volume is a primary focus for companies in the SaaS and B2B spaces. However, if the leads being generated aren’t turning into actual customers, ROI is negatively impacted. This can lead to budget cuts and fewer opportunities to …

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