Developing Buyer Personas: 6 Questions to Ask Your Sales Team

Developing Buyer Personas: 6 Questions to Ask Your Sales Team

Marketing and sales both want messaging that helps find qualified leads and propels them through the funnel to becoming a closed customer as efficiently as possible. Yet often the two teams don’t share information. Marketers who do utilize their sales …

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Statwax Team Spotlight: Alex Lo, SEO Intern

Statwax Team Spotlight: Alex Lo, SEO Intern

One of our core values at Statwax is to never stop learning. As an agency that specializes in the higher education space, it’s practically impossible to not subscribe to that philosophy. Our team is in constant search of knowledge. And …

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4 Scary Things That May Be Lurking in Your Higher Ed Marketing Strategy

4 Scary Things That May Be Lurking in Your Higher Ed Marketing Strategy

Is your digital marketing strategy keeping you up at night? You shouldn’t be afraid to peek behind the scenes of your school’s campaigns, but it is possible Frankenstein strategies are hiding in the shadows. Even though it’s a month filled …

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Building buyer personas for SaaS companies

Building buyer personas for SaaS companies

What differentiates the successful marketer from the struggling marketer? A firm grasp on not only customer behavior and demographics but also their intent, desires, and needs.  It’s like the old adage – walk a mile in their shoes. If you …

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Higher Ed Choices: The Statwax Team Shares Their Journey

Higher Ed Choices: The Statwax Team Shares Their Journey

Higher education isn’t just something we love to support – it’s what got us here! The Statwax team has been talking about our alma maters recently, and how we wound up supporting, enrolling, and matriculating at our institutions of choice. …

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8 Factors For Evaluating Your Edu Agency Partner

8 Factors For Evaluating Your Edu Agency Partner

Working with a new edu agency partner is always exciting – there are so many possibilities in how they might help your campuses or programs, new strategies and tactics they can introduce to help with your enrollment goals, and fresh …

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