Statwax Team Spotlight: Alyshia Madlem, Executive Vice President

Statwax Team Spotlight: Alyshia Madlem, Executive Vice President

Statwax team members are experts at many things, including their uncanny ability to bring fun and energy alongside all of their accomplishments. So much so, that the most common answer to “what do you like about your job?” is touted …

Read More
Data Doesn’t Depreciate: Convert Your Stale Inquiries to New Students

Data Doesn’t Depreciate: Convert Your Stale Inquiries to New Students

A higher education marketer could be forgiven for thinking there is no value to be gained from old, stale inquiries or applicants who never enrolled. With such an intense focus on maximizing yield rates, bringing in higher inquiry volume from …

Read More
3 Proven Steps to Better Yield Rates in Higher Ed

3 Proven Steps to Better Yield Rates in Higher Ed

For a college or university admissions office, there may be no metric more important, or more scrutinized, than yield rate. Yield rate is the number of accepted applicants who actually choose to attend a particular school. Traditionally it has indicated …

Read More
Last Click is Dead: Smarter Attribution for Higher Education

Last Click is Dead: Smarter Attribution for Higher Education

Higher education is one of the largest decisions and steepest purchases a person makes in their entire life. It’s no surprise that they do a ton of research before making a choice – from talking to counselors, friends, and family, …

Read More
Must-Know Higher Education Marketing Trends for 2019

Must-Know Higher Education Marketing Trends for 2019

Rapidly Changing Student Journey Prospective student behaviors have changed dramatically over the last year. As a result it takes a more efficient strategy to stand out in the increasingly competitive market, and schools that don’t adapt will struggle to keep …

Read More
Statwax Speaking at HeroConf 2019

Statwax Speaking at HeroConf 2019

Statwax is officially traveling to HeroConf 2019! We’re excited to announce that Statwax president Brian Walker will be packing his bags for Philadelphia April 23-25 to talk in depth about B2B paid search. Why are we so excited? We’ve discovered that …

Read More