5 Questions to Ask Before Selecting Your Next Digital Agency

5 Questions to Ask Before Selecting Your Next Digital Agency

The way prospective students are finding education solutions is changing every day, especially when it comes to the digital space. Choosing a digital marketing partner with the proper knowledge of the education vertical is key. The wrong choice can lead …

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How to Track Links in Google Analytics

How to Track Links in Google Analytics

If you’re using Google Analytics to enhance your school’s digital capabilities, chances are that you frequently find yourself in the Source/Medium report in the Acquisition section. When viewing sources in this report, they often can be grouped in ways that …

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Agency vs. In-House Digital Marketing Team – 4 Questions to Ask Before Making a Decision

Agency vs. In-House Digital Marketing Team – 4 Questions to Ask Before Making a Decision

Marketers are continually being asked to do more (social media/digital advertising/email marketing) with less (dollars/resources/people). As brands are looking at their marketing needs, this dichotomy brings up an age-old debate – do you, as a marketing executive, hire internal team …

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What You Can Learn from a Website Heatmap

What You Can Learn from a Website Heatmap

Having a functioning website is a major part of seeing success in higher education, but if you think things stop there then you are setting up for failure. Deciding to get information on a school is a long-lead process for …

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How to Get the Most Out of Google Analytics Remarketing

How to Get the Most Out of Google Analytics Remarketing

Utilizing remarketing lists in Google Analytics can be extremely powerful for education advertising campaigns. Prospective students have thousands of touch points across weeks and months of decision-making before they choose a school to enroll at. Turning to remarketing tactics to …

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A/B Split Testing Basics

A/B Split Testing Basics

Online marketing for higher education is about always pushing things forward – finding those incremental gains that can bring in more inquiries with each tweak or optimization. In an industry with the long lead time like education, testing for the …

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