Adapting to Competitive Trends in the EDU Search Space

Adapting to Competitive Trends in the EDU Search Space

With your school’s paid search strategy, do you find costs are going up but results aren’t scaling in the same way? If so, you aren’t alone. It’s a trend throughout higher education when it comes to paid search, and it’s …

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How to Spot a Quality Digital Advertising Report

How to Spot a Quality Digital Advertising Report

When it comes to the depth of digital data on the success and costs of your campaigns, there’s a Mariana Trench full – but you might not feel that way when you dive into your campaign reports. Between the acronyms, …

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Convert Yourself Into An Expert On The Potential Student Journey

Convert Yourself Into An Expert On The Potential Student Journey

In the world of digital, or what we now simply refer to as ‘the world,’ the prospective student is in control. There are more ways than ever to access higher education content, reviews, and different school offerings. As a result, …

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5 Questions to Ask Before Selecting Your Next Digital Agency

5 Questions to Ask Before Selecting Your Next Digital Agency

The way prospective students are finding education solutions is changing every day, especially when it comes to the digital space. Choosing a digital marketing partner with the proper knowledge of the education vertical is key. The wrong choice can lead …

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How to Track Links in Google Analytics

How to Track Links in Google Analytics

If you’re using Google Analytics to enhance your school’s digital capabilities, chances are that you frequently find yourself in the Source/Medium report in the Acquisition section. When viewing sources in this report, they often can be grouped in ways that …

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Agency vs. In-House Digital Marketing Team – 4 Questions to Ask Before Making a Decision

Agency vs. In-House Digital Marketing Team – 4 Questions to Ask Before Making a Decision

Marketers are continually being asked to do more (social media/digital advertising/email marketing) with less (dollars/resources/people). As brands are looking at their marketing needs, this dichotomy brings up an age-old debate – do you, as a marketing executive, hire internal team …

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